Back to news

P2P Transport’s recent acquisition creates Australia’s largest taxi advertising specialist

Media Release

11 December 2018

P2P Transport’s recent acquisition creates Australia’s largest taxi advertising specialist

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia.

The acquisition grows Adflow’s footprint substantially by adding a further 1,300 vehicles to its national fleet of 2,600 vehicles. Adflow will now have a strong regional presence in NSW, Victoria and Queensland, in addition to having substantial coverage across the major capital cities.

Asked about the purchase of Nonstop Media, General Manager of Adflow Luke O’Connor said: “Nonstop Media, and Rova Media in its previous form, has been the leading player in the taxi market in Australia for the last decade. Adflow has many strategic advantages that Nonstop Media could not replicate and so it made the decision easy for the owners to sell a great business with significant upside.”

Adflow is driving innovation in the transit media environment. Adflow’s current rollout of digital rooftop signs offer advertisers flexibility never seen before in transit or digital out-of-home advertising. With a mesh network of vehicles constantly crisscrossing Australian cities O’Connor said there won’t be a street that won’t be accessible to the Adflow fleet. Adflow is offering pay per display and traditional purchasing methods that can be used to leverage the smallest of budgets.

Adflow has direct access to an inventory of 1,300 vehicles that are fully owned, operated and controlled by its parent company P2P Transport. With an additional 1,300 vehicles under management, Adflow can offer not only traditional taxi back advertising, but vehicle wraps, in car digital entertainment and innovative digital taxi top displays.

“Our digital rooftop signs are testament to two years of research and development and are fully Australian manufactured. With leading technologies, our digital tops can show content based on time of day, GPS location or any dynamic trigger our clients may need. With content constantly changing remotely and a soon to be released programmatic marketplace, we can start to trade location-based advertising through all the major trading desks and this really excites customers.” O’Connor said.

– ENDS –

For further information, contact:

Tom Varga

Managing Director
P2P Transport Limited +61 499 991 745

About P2P Transport Limited

P2P Transport is one of Australia’s largest fleet management businesses focussed on the point-to-point passenger transport industry, with 2600 vehicles across Australia.

P2P Transport’s fleet includes a range of taxis, corporate and ride-share vehicles servicing each segment of the point-to-point passenger transport industry.

Zevra, Black & White Cabs, Adflow, and Australia Wide Chauffeur Cars are amongst some of the brands managed by P2P Transport.

P2P Transport Ltd (ASX:P2P) – ACN 617 760 899

Back to news